Whether you’re a copywriter or someone who has retained one to prepare sales copy for your business, one of the most common mistakes made is to fail to identify who owns the intellectual property.
Is the copywriting work-for-hire that’s owned by the business or does the copywriter own it?
Two Ways To Handle Sales Copy Intellectual Property
The best way to handle this issue is to address it clearly in the contract between the parties (the project’s copywriting agreement) before the work begins.
However, you can also address it with legal documents after the fact if needed. This could include a copyright assignment and/or a license to use the work depending upon what the parties agree upon. Unfortunately, doing it afterwards may be more difficult because both parties have likely operated under the assumption that they each own the sales copy to do with as they please in the future.
Where To Get Help With Copywriting Ownership
An experience business lawyer who understands direct response copywriting can provide you with the right legal documents to help you get what you want when it comes to intellectual property ownership. To get help from Attorney Mike Young with this issue, the first step is to schedule a phone consultation today.