Internet Attorney: The eBook you should avoid

By | Internet Lawyer | No Comments

Internet attorney ebookUsing Amazon’s ‘Kindle for PC’ freebie app, I read eBooks while walking on my treadmill desk at home in the mornings before starting work as an Internet attorney. Unfortunately, eBooks are killing many Internet businesses before they get off the ground.

Here’s why…

There’s a myth that you can become successful online by writing and marketing an eBook. Writers spend months filling their eBooks with valuable information, getting the layout and eCover just right, and even hiring eBook mentors/coaches to walk them through the process.

Even three years ago when you could sell an eBook on ClickBank easily for 47 to 97 bucks, you still had to sell many copies to do well with it. Because of the recession, some bad eBooks that have been sold, and tech like the Kindle, the price of eBooks has dropped like a rock.

In fact, many Amazon negative client reviews are based upon publishers charging the same price for a Kindle edition as a paperback. Customers feel they’re being cheated paying the same for digital as dead tree (print) editions.

Use eBooks to build your credibility as an expert. Use eBooks as a front end product driving your clients into a profitable sales funnel of higher-priced goods and services on the back end.

But avoid building your online business based on an eBook as your primary source of revenue.

To your online success!

-Mike the Internet attorney

P.S. Part of protecting yourself when publishing an eBook or a PDF special report is to have the right legal disclaimers and disclosures in the documents so you can protect what you own and reduce your chances of getting in trouble with the government. To learn how to do this, go to affiliatedisclaimers.com.

FTC Proposed Business Opportunity Rule

By | Internet Lawyer | No Comments

On April 5, 2006, the Federal Trade Commission proposed a new Business Opportunity Rule.

In 44 pages , the FTC made it clear that it is heading towards regulating Internet businesses like brick-and-mortar ventures.

Because of the hostile public response, particularly among MLM/network marketing organizations, this proposal has temporarily been shelved while the Federal Trade Commission considers less draconian measures.

It may be years before a final FTC rule is issued but it will come.

Gazing into the crystal ball, one sees Internet businesses becoming as heavily regulated as franchises, the securities industry, and banking.

What does this mean to you?

The FTC already has the power to shut down businesses for violating existing law.

Take an hour to read this book to become acquainted with the Federal Trade Commission and how it works.

After you’ve read it, consult with your legal counsel and take whatever steps are needed to ensure that you’re in full compliance with consumer protection laws.