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Do Your Website Legal Documents Give You Ownership Of Submitted Content?

By Internet Lawyer, Website Lawyer, Website Legal Documents

website legal documentsIf you’re letting visitors submit content on your website, what rights are they giving you (if any) to the submitted content?  Do your website legal documents say anything about this issue?

If visitors upload photos or videos, post comments, or write reviews, can you legally use, modify, sell, license, or give the content away to others? Can you strip out the audio from a submitted video to make an mp3 file or have it transcribed to use as text?

Does the submitter retain ownership of the content but license it to you? If so, what’s the scope of the license? What can you do and not do with it?

What do your site’s legal docs say about content ownership? If they are silent, how do you know what your rights are?

Related Article: 5 Warning Signs You’re Using The Wrong Website Legal Docs

This isn’t an academic issue but one that could mean the difference between you being able to do what you want or getting sued. Yes, website legal protection is important.

Over at FastCompany.com, David Lumb raises the issue in “Read The Fine Print Before You Use Microsoft’s Viral Age-Guessing Tool” with regard to ownership and use of people’s photos.

If visitor-supplied content is part of your site, and you can’t figure out what rights you’ve got to those submissions, it’s probably time to talk with your Internet lawyer about getting the right website legal documents in place to give you the intellectual property rights you want.

It’s important to remember that the submitter can’t exceed the scope of his own legal rights when granting you rights to content.

For example, what if a website visitor uploads a meme pic made with a stock photo to your site? If the visitor lacks permission from the copyright owner or licensor to do so, he cannot grant you the right to use the photo because the visitor doesn’t have the authority to do so.

Related Article: How Safe Is Your Business Website From Lawsuits?

If someone makes a claim of copyright infringement because of submitted content, how will you handle it? Do you have a Digital Millennium Copyright Act (DMCA) Notice on your site? If so, are you following DMCA procedures to limit your liability exposure?

Don’t misrepresent repurposed content to place the submitter in a bad or false light. For example, even if you have a license to use a submitted photo, it’s not a good idea to take that person’s photo and use it with a caption or story that falsely implies the person is a criminal, has an STD, mistreats pets, etc.

Although sometimes referred to as the “fine print,” on a website using tiny fonts for your site’s legal documents isn’t a good idea if you want them to be enforceable. Ideally you’ll want to use a font size at least as large as the text in your website’s articles, sales pages, etc.

Related Article: 7 Keys To Picking The Right Internet Lawyer For Your Business

Your website legal documents should also be easy to read from a color standpoint too if you want to rely upon them as binding agreements. For example, black text on a white background is good. Putting gray text on a gray background would likely make the best legalese prepared by your Internet lawyer unenforceable because your website visitors can’t easily read it.

Licensing Agreements For Your Products And Business Systems

By Business Contracts, Business Lawyer, Internet Lawyer

licensing agreements

In recent articles, I’ve shared with you two effective ways to grow your business on the Internet (sampling and endorsed reciprocal promotions). A third strategy to consider is licensing agreements.

Why?

Selling licenses for your products and business systems to other businesses can be a profitable method for growing your company without additional labor costs. Your licensees may pay an initial licensing fee in addition to ongoing royalties on sales made.

If you’re licensing a business system you own, it’s important to comply with applicable business opportunity rules and regulations. Your Internet business attorney can answer any questions you have about these limitations.

Related Article – 7 Keys To Picking The Right Internet Lawyer For Your Business

In addition, you’ll want to avoid setting up the licensing arrangement in such a way as it could be construed by the government as a franchise.

Why licensing agreements instead of franchises?

Franchising is a heavily regulated method of doing business because of a long history of franchisor abuse of franchisees. When you’re a franchisor, you’re under heavy scrutiny from federal and state agencies looking to protect both franchisees and their consumers.

Related Article: Licensing Agreements – How To License Products In 3 Easy Steps

Licensing agreements properly drafted by a qualified business lawyer will ensure that you get what you want from the deal while protecting your intellectual property rights in the process.

License Your Intellectual Property For Extra Income

By Business Contracts, Business Lawyer

If you’re selling products or services online, you’ve created intellectual property along the way. This can include special reports, eBooks, white papers, software, and even systems for doing business.

Why aren’t you licensing this intellectual property to non-competitors?

For example, look at how Disney’s Marvel division is making a mint with the new “Avengers” movie. There have been licensing deals for Avenger-related toys, colognes, cars, motorcycles, and even “collectible” key cards for a hotel chain.

You don’t have to be big like Disney to make licensing deals. There are plenty of entrepreneurs out there who have the bucks but not the ability to put together what you’ve already created. In some instances, they have the ability but would rather pay you instead of reinventing the wheel.

Remember, we’re talking about non-competitors, that is, people who don’t compete against you. This means that they’re not likely to cannibalize your existing biz if you structure the licensing deal right.

Here’s what to do…

1. Make a list of what you’ve created that could benefit someone else in business.

2. Consider what the type of rights you’d be willing to license. Think in terms of geography, kinds of noncompeting businesses that could benefit, and even foreign language versions of what you own.

3. Put together a plan with your Internet business lawyer to protect your intellectual property while licensing it to other entrepreneurs for extra revenues.