Website Leasing: How To Profitably Rent Your Site

By | Internet Lawyer, Website Lawyer, Website Legal Documents | No Comments

website leasingWhen you want a steady stream of income, but don’t want to sell your site, website leasing can be an attractive option.

The first decision to make is whether you will lease the whole website or just space on it for advertising.

Leasing Advertising Space

If you’re looking to lease advertising space, it’s time to consider which areas of your site you’re willing to give up and the types of ads you’re willing to put on your site.

After all, advertisements that portray your site in a bad light, are poorly located, or target a different demographic than your visitors are unlikely to be worth the rental revenues.

In addition, you should consider whether the advertising will be exclusive.

For example, if your site is about dental hygiene, will you lease advertising space to only one dentist or several? Will they be competitors or located in different geographic areas?

Entire Website Leasing

If you decide to lease the entire site, you’ll have to make a decision as to the length (term) of the website lease agreement, the scope of content changes that can be made by your online tenant, and many other key terms to protect your rights. This includes time and manner of payment, renewal terms for your site lease, and what triggers termination of the website rental agreement.

Whether you’re leasing space or the entire website, it’s important to get your lease agreement in writing, just as you would with a lease of real estate.

Related Article: 7 Keys To Picking The Right Internet Lawyer For Your Business

Your Internet lawyer can create a professional lease template you can use repeatedly to lease your site or ad space on it as-needed.

If you’d like to get started earning extra income with website leasing, set up a telephone consultation with Internet Lawyer Mike Young.

How to Profit with a Website Lease Agreement

By | Internet Lawyer, Website Lawyer, Website Legal Documents | No Comments

website lease agreementIf you have put content on a website but aren’t really doing anything with it, one of the easiest ways to generate some extra income is to become an Internet landlord who uses a website lease agreement to rent your site (or part of it) to a business tenant.

What Makes Website Leasing Different

Unlike site flipping or domain name speculation, website leasing takes a long-term view because you’re interested in retaining ownership but generating passive income from your lessee.

Types Of Website Leasing

The content of your website will often determine the type of site leasing you’ll want to do.

For example, if your website is about New York City orthodontics, a natural fit would be to find an orthodontist in the Big Apple who is willing to pay you a monthly, quarterly, semi-annual, or annual fee for the right to put advertising for his practice on your site.

On the other hand if your site is more generic, such as a site about your hometown, you may want to segment your website and lease sections by content on your site. For example, your web pages related pizza, you’d lease to a local pizza restaurant, pages about buying and selling cars would be leased to a hometown car dealership, etc.

Website Lease Agreement Issues

When renting a website to one or more tenants, here are some issues you will want to discuss with your Internet business attorney.

1. Will the lease be exclusive to one tenant?

2. If the website is being rented to more than one tenant, will you lease parts to competing businesses (e.g. two competing pizza restaurants)?

3. Who owns the content the tenant will post on the site?

4. What will be the term of the website lease (monthly, annually, etc.)?

5. Will your site’s lease automatically renew?

6. How much rent will you charge?

7. When and how will you get paid?

8. Who is responsible for putting the tenant’s content on the site during the term of the lease and taking it down at the end of the website lease?

9. Who is responsible for any copyright or trademark infringement claims?

10. How will any disputes be resolved between you and your website tenant?

There’s no “right” answer to these questions. However, working with your Internet lawyer, you can put together a website lease agreement that protects your interests while generating passive income for you in the process.