Web Lawyer: Morrie’s doodling lesson for your business

Web lawyer inventionMorrie Yohai just passed away at age 90. He invented Cheez Doodles.

Here’s a key lesson to learn from Morrie.

He didn’t create Cheez Doodles from scratch. Instead, he took an existing successful product (rippled corn chips) and modified it.

As your Web lawyer will tell you, you don’t have to invent something from scratch. More often than not, improving upon an existing product or service with a proven market is the way to go.

Of course, don’t fall into the dishonesty trap of some Internet marketers who are stealing other entrepreneurs’ products and repackaging them as something new. That’s not an invention or improvement. It’s theft.

To your online success!

-Mike the Web lawyer

P.S. If you’re outsourcing product development to freelancers, be sure to protect your ownership of the final product. To learn how, click here.

Author Mike Young, Esq.

Mike Young has been practicing business and technology law since 1994 and is an angel investor in startups. He's been an entrepreneur since 1988. To get legal help from Attorney Young, click here now or call 214-546-4247 to schedule a phone consultation.

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