Morrie Yohai just passed away at age 90. He invented Cheez Doodles.
Here’s a key lesson to learn from Morrie.
He didn’t create Cheez Doodles from scratch. Instead, he took an existing successful product (rippled corn chips) and modified it.
As your Web lawyer will tell you, you don’t have to invent something from scratch. More often than not, improving upon an existing product or service with a proven market is the way to go.
Of course, don’t fall into the dishonesty trap of some Internet marketers who are stealing other entrepreneurs’ products and repackaging them as something new. That’s not an invention or improvement. It’s theft.
To your online success!
-Mike the Web lawyer
P.S. If you’re outsourcing product development to freelancers, be sure to protect your ownership of the final product. To learn how, click here.
