If you haven’t updated your website’s privacy policy recently, it could be dangerous to your business. Because you could end up getting investigated by the government or even sued by website visitors or customers.
There are two common ways this risk arises.
First, privacy laws and regulations change often. If you haven’t updated your site’s policy in the past couple of years, there’s a good chance it’s obsolete because there are gaping holes in it that don’t reflect new privacy requirements.
Second, you’ve changed the way you’ve done business online in some way but haven’t updated your privacy policy to reflect those changes. In other words, you say one thing in your privacy policy but the way you do business online is different. This can be considered deceptive or even fraudulent despite your intent.
Now if you don’t know whether your privacy policy is creating legal risks for your business, chances are it’s time to speak with a website lawyer.
