Believe it or not, there’s a lot of confusion as to when you should have a written affiliate program agreement on your website. Many website owners confuse a program agreement with an affiliate compensation disclosure or mistakenly believe they need an affiliate program agreement when they are marketing on their website as an affiliate for someone else’s products/services.
You’ll want to have an affiliate agreement on your site if you’re running an affiliate program, that is, you’re having others promote your products and/or services as an affiliate in exchange for compensation (such as an affiliate commission).
In contrast, an affiliate compensation disclosure is legal language that discloses your affiliate status (a “material connection”) when you’re marketing others’ products and services.
Getting back to the affiliate program agreement…its purpose is to state the respective rights and responsibilities of you as the program operator and your affiliates. Done correctly, it can minimize your risk of getting defrauded, sued, or even investigated by the government because of affiliate marketing misconduct.
Perhaps even more importantly, an affiliate program agreement can help you protect your online reputation. By setting reasonable boundaries on the type of marketing that can be done by your affiliates, you’re maintaining your good name. After all, as your representatives, your affiliates have the ability to make or break your Internet reputation.
Where do you get an affiliate program agreement? The logical place to start is a qualified Internet lawyer. If you cannot afford to pay an attorney, an affordable alternative are my professional grade legal forms created by Website Legal Forms Generator software. The forms include an affiliate agreement for affiliate program operators.