There’s an Internet marketing guru who sold a product for driving traffic to your website using paid advertising. To promote this product, he trashed free organic traffic from search engine optimization (SEO). He claimed to not be an SEO expert and to have been burned 3 times by people who claimed to be one.
Unfortunately, the guru turned around and created a new product for driving traffic through SEO, positioning himself as an SEO expert.
Which is it? Is he really an SEO expert or not?
The answer should depend upon the truth…not what generates sales at a particular point in time. Deceptive claims lead to unhappy customers contacting a Web lawyer or a government consumer protection agency.
Are you making any contradictory claims when marketing your products and services on the Internet?
It is more than an issue of Internet law. It is a matter of trust and transparency.
To your online success!
-Mike the Web lawyer
P.S. To learn about how to comply with the updated Federal Trade Commission guidelines for making claims in your business, go to KillYourTestimonials.com.
Related posts: