If you’re a software licensor (you license software to others), it’s rare that you’ll want an application’s license to be totally exclusive to one licensee. In those few situations, one can expect the licensee to pay a high premium for such exclusivity.
However, there are many situations where exclusivity is partial. For example, you might limit one licensee per industry, five licensees in a geographic region, etc.
Of course, the terms and conditions of your software license agreements should be clear so that the licensees don’t believe they have rights you’re unwilling to license to them. Or won’t license to them without additional fees being paid.
For example, the cost for an individual end user license agreement (EULA) is probably going to be much lower than a white label master resale license.
Now if you’re looking to get software license agreements to use in your business that accurately reflect what you want to do, or just clarify what’s in your existing licenses, it’s probably time to set up a phone consultation with Software Lawyer Mike Young.