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Bilingual Marketing Pitfalls

Be sure you comply with U.S. Federal Trade Commission (FTC) requirements if you’re marketing goods or services to consumers in Spanish or another foreign language.

The FTC isn’t something to mess with…and the last thing your business needs is a class action lawsuit by a bunch of consumers who claim your translated marketing materials were misleading or deceptive.

Hat tip to Martin Arias at HispanicBusiness.com

Mike Young, Esq.

Author Mike Young, Esq.

Mike Young has been practicing business and technology law since 1994 and is an angel investor in startups. He's been an entrepreneur since 1988. To get legal help from Attorney Young, click here now or call 214-546-4247 to schedule a phone consultation.

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