Although you may not know it, the emails you send to customers and prospects could be fraudulent or deceptive.
Of course, there are some violations you may already know about (e.g., using fake sender email addresses).
Yet there are other common ways to break the law.
One popular method is using a false or misleading subject line to grab the recipient’s attention.
For example, “Last chance to save $30” can break the law if in fact there will be other chances to save. In other words, lying to create a false sense of urgency is a big no-no.
Similarly, using a shocking headline totally unrelated to the email’s content to get it opened. For instance, “Your mother is in the hospital!”
These are just a few of the email marketing mistakes covered in Internet Business Lawyer Mike Young’s Quick Legal Guide to Email Marketing and when he performs sales copy legal compliance reviews for clients.
