Federal Trade Commission and Affiliate Marketing

By December 15, 2006Internet Lawyer

A U.S. Federal Trade Commission (FTC) staff opinion issued on December 11, 2006 restricts the ability of online marketers to promote products to consumers without disclosing the relationship with the products vendors. To read more about the Federal Trade Commission opinion, check out my latest legal column at the Copywriters Blog.

Update: Effective December 1, 2009, the Federal Trade Commission issued new guidelines covering endorsements and testimonials. Click the following link to get a copy of my free special report “How to Comply With the New Federal Trade Commission Compensation Disclosure Guidelines” (PDF file).

Author Mike Young, Esq.

Mike Young has been practicing business and technology law since 1994 and is an angel investor in startups. He's been an entrepreneur since 1988. To get legal help from Attorney Young, click here now or call 214-546-4247 to schedule a phone consultation.

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