FTC New Compensation Disclosure Requirements

By October 11, 2009Internet Lawyer

ftc-compensation-disclosure-special-reportThe Federal Trade Commission’s revised “Guides Concerning the Use of Endorsements and Testimonials in Advertising” is causing a stir in the Internet marketing community because most website owners and affiliate marketers simply don’t know how to interpret the guides.

Will it be the end of blogging and affiliate marketing as we know it?

What about testimonials, endorsements, earnings claims, and compensation?

What has changed?

How will these changes affect online marketing?

When did the new guidelines go into effect? December 1, 2009.

Yes, the rules of the game have changed. But if you learn the new rules, you’ll be ahead of your competition that doesn’t.

To your success!

-Mike

Update: The special report is no longer available. For more information about website protection, go here.

Author Mike Young, Esq.

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