When you’re looking for someone to promote your products or services, one of the first things to consider is a social media influencer who is a reputable celebrity with your target market.
Because this type of third-party endorsement often creates credibility that can make the difference between a prospect buying from you or going elsewhere (e.g., a competitor).
Yet you want to protect yourself legally when retaining an influencer to endorse your products and services.
It’s always a good practice, particularly with consumer markets, to disclose the nature of your relationship with the social media influencer. For example, is the endorsement compensated with money, freebie products/services, or other valuable consideration?
If so, this material connection should be disclosed so that prospective customers have the information necessary to make an informed decision.
Of course, you should have a signed written endorsement contract with the influencer that states what your respective rights and responsibilities are during your relationship. Now if you need help with this, it’s probably time to schedule a phone consultation with e-Commerce Lawyer Mike Young.
