2. Do Business Attorneys Know Internet Law?
Many Internet lawyers know business law but few business attorneys understand Internet law.
For instance, if you talk with the typical business lawyer about pay-per-click (PPC), search engine optimization (SEO), a Google “slap,” or affiliate compensation disclosure requirements, the attorney will probably give you a blank stare followed by “I’ll have to do some research on that issue and get back to you on it.”
Although there’s nothing wrong with research, why should you pay for a business lawyer to educate himself on basic Internet legal issues when an experienced Internet attorney already knows the answer?
Related Article: How to Make Effective Internet Advertising Disclosures
There’s a good chance your average business lawyer doesn’t know much about Internet law. This means you can either pay for his education or save time and money by retaining an Internet lawyer when you have e-commerce legal issues come up.
Does this mean you should fire your local business lawyer? Of course not…unless your lawyer claims he’s an expert in all types of law and can represent you in everything that comes up in your business and personal life. A jack-of-all-trades is a master of none…run away as fast as you can from the generalist attorney. They haven’t been competent for more than a century because areas of law have become too complex for one person to handle all of it.
