In addition to ensuring the products and services you sell are legal, it’s also important to have a sales copy legal compliance review so that you don’t become liable for fraudulent or deceptive marketing practices.
The sales letter or other copy should be professionally reviewed by an experienced business marketing attorney who can identify dangers and provide you with recommendations on how to fix the copy so that you don’t end up sued or even criminally prosecuted.
Now some business owners believe that having an attorney tweak the language in the copy will hurt conversions. However, frequently business clients actually increase their conversion rates by making the recommended changes.
How is that possible? Because prospective customers find the revised copy to be more credible. What triggers legal red flags often sets off an intuitive warning to prospects that something isn’t quite right.
To learn more about the sales copy legal compliance reviews that Business Lawyer Mike Young performs, go here. And if you want to speak with Attorney Young, set up a phone consultation by using our online scheduling system.