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internet marketing sins

The Two Deadly Internet Marketing Sins

By Internet Lawyer

Few things you can do raise red flags with the FTC like (a) unfair, deceptive, or fraudulent advertising and (b) predatory payment practices.

Unfair, Deceptive or Fraudulent Advertising

This type of advertising includes making unsupported claims about your product or service, and misleading endorsements and testimonials.

Unsubstantiated Claims.

Health and diet products are particular targets of both the FTC and the U.S. Food and Drug Administration (FDA). In fact, the FTC announced on January 4, 2007, that it had nailed four weight loss companies (Xenadrine EFX, CortiSlim, TrimSpa, and One-A-Day WeightSmart) for making unsubstantiated claims about their products.

“You won’t find weight loss in a bottle of pills that claims it has the latest scientific breakthrough or miracle ingredient,” said FTC Chairman Deborah Platt Majoras. “Paying for fad science is a good way to lose cash, not pounds.”

It is easy to understand that you don’t make claims that your product causes weight loss unless you have scientific proof to back it up.

Even if you would never lie, your affiliate marketers can paint a bulls-eye on your forehead by making false claims on your behalf.

The FTC doesn’t want false “miracle” cures being sold. It doesn’t care whether or not you are personally making the misrepresentations. The goal is to protect the consumer. If it takes shutting you down to prevent your affiliates from lying to the public, then so be it.

Free Federal Trade Commission Legal Guide

By Internet Lawyer

To help Internet entrepreneurs, I wrote and released a book called “How The Federal Trade Commission Can Destroy Your Online Business.” It is packed with valuable information, including:

* The role of the Federal Trade Commission’s Bureau of Consumer Protection in regulating your business.
* The 3 types of FTC investigations you may face.
* The 2 very different trials the FTC can put you through after an investigation.
* How the FTC can destroy your business even after you’ve reached a settlement agreement.
* The Two Deadly Internet Marketing Sins

…and much more – way too much to cover here.

The book is in Adobe Acrobat (PDF) format. Just click on this link and download it to your computer.

There is no fee for this Federal Trade Commission information…no squeeze page…no bull.

Just giving back to the Internet community.


UPDATE – This guide was discontinued because it became obsolete.

For more information about the Federal Trade Commission, check out my Internet laws book.