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Meetup – How to Use it For Internet and Offline Marketing

By Internet Lawyer

If you haven’t checked out Meetup.com, do so immediately. You’ll find hundreds of different special interest groups holding regular meetings near where you live. Find a niche that you market to, join a group with the most regular attendees at its meetings, and attend at least a couple to get a flavor for your market. You’ll probably come up with a few product and service ideas just by talking to others who attend (your prospective clients).

Make sure you target groups that have the ability to pay you. For example, as part of my practice, I do work with authors and publishing companies. Yet it would be foolish to join a Meetup group of college student science fiction writers. They might need legal help but they’re broke.

If you really want to maximize the return on your time investment in Meetup, I recommend that you organize meetings for your niche market. You’ll be providing free help through content at those meetings but that puts them into your marketing funnel for later goods or services that you charge money to provide.

Let me give you two examples of how organizing meetings can be monetized.

Charles McKeever operates OpenSourceMarketer.com. He organized a Meetup group for Internet entrepreneurs. After a few physical meetings at a Starbucks, Charles moved everyone online using webinars. He’s now established himself as an expert, built up a following for his website, and will be able to monetize it for years with his own products and services and through affiliate marketing.

In contrast, Pat Dougher runs local Glazer-Kennedy Inner Circle operations for Mike Crow. In addition to NoBSDFW.com, Pat uses Meetup to keep members informed about dates, times, and locations of meetings in the Dallas/Fort Worth metroplex. At these meetings, Pat and guest speakers teach business owners the Dan Kennedy method of marketing. Attendees get special offers on Kennedy materials and can apply to participate in monthly mastermind meetings held by Pat and Mike.

Here’s a video on how a New York entrepreneur is using Meetup.

As you can see, Meetup is a versatile tool that allows you to target your niche for both online and offline marketing. So whether you want to attend events or organize them, check it out and see how you can profit by helping others.

Meetup Deception – Bible-Thumping Idiot Ruins Business Networking Meeting

By Internet Lawyer

Yesterday, I attended a networking function. It is one of the ways that I keep a pulse on what local entrepreneurs are doing both on the Internet and offline. The group’s Meetup.com description makes it clear that the group is for learning how to market your business through effective public relations. The particular meeting was described as a tribute to the speaker, a retiring local media personality.
Did the speaker share PR and marketing wisdom? Nope.

Ignoring the purpose of the group, he gave a sermon. With Bible in hand, he interpreted the lives of characters within it to hold certain characteristics. Nothing like going to a business function and being lectured on the sexual abstinence habits of Jesus’ stepfather.

Men in the audience were told to emulate those characteristics. Women were told to encourage men to do so.

Appalling doesn’t begin to describe it.

It isn’t a matter of religious belief. Whether you believe in Jesus Christ or the Great Green Arkleseizure, using your invitation to speak at a business function to hijack it for proselytizing is simply unacceptable behavior.
The speaker owes a big apology to the meeting’s organizers and to those who attended.

Lesson for your business? In your marketing efforts, don’t lie or intentionally mislead.

Social Networking Research Can Protect Your Business

By Uncategorized

Andy Bourland makes a great point that social networking sites (such as Facebook, Linked-in, and MySpace) provide the advantage of creating relationships online in a way that one-way correspondence using an autoresponder service to a mailing list cannot.

Yet that’s just part of the picture.

These sites are an essential part of doing your online due diligence before entering into a business deal with someone. For you not only learn about common ground but also fatal character flaws that will prevent you from doing a joint venture (JV) deal, writing a testimonial, etc.

Let me give you two examples. Real names will not be used in order to protect the identities of those involved.

Mr. X has a great software product and he’s looking for JV partners to bankroll and promote it. A review of Mr. X’s Meetup groups shows that this married man has joined several singles groups. Whether or not you agree with adultery, Mr. X has just told you that his home life is unstable. Want to invest your time and money in a business venture that will blow up because of divorce? Just because he plays with fire is no reason for you to get burned. In fact, knowing about his messy personal life, you’re unlikely to recommend him to your friends.
Ms. Y is considered a successful Internet marketer, published author, and public speaker. Imagine your shock upon visiting her MySpace profile (yes, it really is her profile) and discover that the profile is sexually explicit with a swingers theme. Once again, it isn’t a matter of passing moral judgment. It is a matter of questioning her business judgment. Do you want to do a JV deal, or even have your name associated by a testimonial, with Ms. Y? How will your association with Ms. Y affect your business?

http://youtube.com/watch?v=LllhrwvkXto

In sum, take advantage of what’s available through social networking to avoid the pitfalls of doing business with someone who can hurt your pocketbook or reputation.