I just reviewed a website tied in to a former rising Internet star I’ve known as a Website attorney. The marketing processes were flawless with lead capture, prequalification, a survey, and videos designed to spur sales.
The content was filled with claims about how much you would earn if you bought what the guy was selling. However, when you clicked a link in the website’s footer, a small pop-up box told you to ignore every single one of his earnings claims.
The U.S. Federal Trade Commission no longer lets you promise big results on the one hand and then disclaim them in the fine print. Your website attorney can explain the specifics of this to you. Even if it is effective marketing, it is a dishonest way of doing business.
However, real disclaimers can reduce your legal risks from some government agencies. This is particularly true if you’re not making wild claims about your products or services.
Be honest with your website visitors and use disclaimers as an educational tool rather than a trick.
To your online success!
-Mike the Website attorney