Benjamin Franklin used to say that an ounce of prevention is worth a pound of cure. That’s true when it comes to protecting you and your business with a website legal review.
Because Internet laws are constantly changing, it’s a good idea to have your site reviewed at least annually for existing and potential legal problems if you want to protect yourself from expensive lawsuits and government investigations.
With a website legal review, you’ll be able to learn what parts of your site need to be eliminated, sections that should be changed to reduce risk, and portions that are okay as-is.
For example, did you know that certain search engine optimization (SEO) keywords tactics used on websites can create claims for intellectual property infringement and deceptive trade practices? There are also many Internet marketing tactics that were allowed five years ago but are illegal today.
How do you get a website legal review?
If you’re truly strapped for funds, reviewing the site yourself is far better than doing nothing. You can use a free Website Legal Protection Cheat Sheet prepared by Internet Lawyer Mike Young as a good starting point for conducting your analysis.
The best method is to have an experienced Internet business attorney analyze your site. For more information, be sure to check out our firm’s flat fee Website Legal Protection Package that includes a site review.
Related Article – 7 Keys To Picking the Right Internet Lawyer
Regardless of which method you use, you should put a tickler in your calendar to remind you to have a website legal review done at least once a year (e.g. every January).
Of course, if you’re adding significant content to your site or overhauling it, that’s a good time too for making sure you’re doing what’s right according to the law.