Whether you’re using sales copy online or offline, you’ll want to make sure it complies with applicable law and regulations.
Of course, this is true whether you’re marketing business-to-business (B2B) or business-to-consumer (B2C). And whether you’re selling products, services, or a combination of the two.
Because the wrong sales copy can get you sued, investigated by the government, fined, or in some cases, even arrested!
Now, don’t just rely upon your copywriter to know what can and cannot be said in your sales copy…unless your copywriter also happens to be an experienced lawyer who focuses on this type of legal compliance.
At our firm, Business Attorney Mike Young performs sales copy legal compliance reviews. Not just a lawyer, he also understands marketing (including direct response copywriting).
Naturally, if you want his help, the first step is to set up a phone consultation to discuss what you want reviewed.