Chances are the person promising to take your business to the next level in exchange for you paying for group or private coaching will be the only one profiting from the expensive lesson you’re about to learn.
Yes, there are experts who can help you. Yet they are rarely the clowns whose entire business model relies upon getting others to pay for coaching.
Don’t take expertise claims at face value. Psychopaths and sociopaths will lie to you without a second of remorse.
Here’s a few examples of bozos who hold themselves out as gurus. One even laughly claims to be a secret billionaire.
The kid who set up a website 20 years ago for his family’s liquor business and now pretends to be a “Thought Leader.”
And there’s the guy who pretended to make it big selling pet supplies online yet was born on third base to a family that owned a successful car dealership. Alternative sources of funding cover up a multitude of sins (and failure) when posing as a guru.
One of the most persuasive of the bunch claims to have been broke but applied certain tactics that enabled him to live in a specific mansion just one year after dreaming about it. Of course, this business guru neglects to mention he just happened to marry the woman who owned the mansion.
On the simply sad front is the dating guru who is now a “business expert.” The dating “expertise” primarily consisted of sleeping with someone at Burning Man. The business “expertise” is based on selling books and coaching about dating.
Now one of my favorite shysters is the one who pretended to be a doctor while selling fake medicines and giving out bad medical advice to very sick people online. Claiming to be reformed after his mistake, he now poses as a business “expert” who will be happy to fleece you.
Unfortunately, these stories are the rule instead of the exception when it comes to guru coaching.
Of course, you might find a legit expert who will help you improve your business. Yet before you sign on the dotted line, have the coaching contract professionally reviewed to reduce the risk you’re getting screwed.