Eager to get new business, some entrepreneurs make offers that most prospects won't qualify for...and in order to get the results contained in the advertising, the prospect will need to pay more than …
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Free Trial Offers: How To Avoid Breaking The Law
When you offer a free trial of one of your business products or services, it's important to comply with applicable laws. Because the failure to do so can result in losing your merchant accounts, being …
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7 Steps To Set Up A New Texas Gym
Do you want to own a Texas gym? Here's a quick overview of the common steps for setting one up.Form a new Texas business entity as a personal liability shield. A limited liability company (LLC) …
How To Avoid Getting In Trouble Because Of Your Customer Reviews
The U.S. Federal Trade Commission (FTC) continues to crack down on false and deceptive marketing practices. As part of this effort, the FTC issued a new rule in August 2024 that covers fake or false …
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How Are You Protecting Your Business’ Intellectual Property?
Noncompetition agreements have been a favorite way to prevent workers from stealing your intellectual property and competing against you. Yet now the Federal Trade Commission (FTC) is banning most …
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FTC Targeting Surveillance Pricing
Large online financial services providers and retailers have been boosting profit margins by using individual pricing. How does it work?The companies aggregate data about you personally, including …