Do You Make This Starbucks Mistake In Your Business Agreements?

business agreementsAre your business agreements really protecting your interests? Here’s a cautionary tale to learn from.

Starbucks wanted to distribute its coffee in grocery stores. Because Kraft already had the distribution network in place for its food, Starbucks signed a contract to have Kraft handle its coffee too.

What was Starbucks’ mistake?

Since the contract was designed to last forever, Starbucks had to pay Kraft almost $3 billion to walk away from the deal.

Related Article – B2B Contracts – How To Avoid 4 Common Mistakes

Times change, people change, and so do your business needs. Plan accordingly.

That’s why the business agreements our firm prepares are designed to protect clients now and give them options in the future when circumstances change. To learn more, check out our Business Contract Legal Protection Package.

Author Mike Young, Esq.

Mike Young has been practicing business and technology law since 1994. He's been an entrepreneur since 1988. To get legal help from Attorney Young, click here now or call 214-546-4247 to schedule a phone consultation.

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