Large online financial services providers and retailers have been boosting profit margins by using individual pricing. How does it work?The companies aggregate data about you personally, including …
Stolen Valor Marketing: Targeting Military Veterans
There’s a company called “Moving Masters” that appears to be promoting itself online by stolen valor marketing, that is, hijacking the heroism of America’s war heroes to sell relocation services to …
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Internet Law News: Kickstarter Crowdfunding Campaign Nailed by FTC
The U.S. Federal Trade Commission just cracked down on alleged deceptive trade practices in a Kickstarter crowdfunding campaign.According to the FTC, funds were raised for a project to produce a …
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Fake Customer Reviews and Internet Law
Professor Eric Goldman has an excellent post about Internet fake client reviews: What Are Appropriate Compensatory Damages for 3 Fake Competitor Reviews? The Surprising Answer--Fireworks Restoration …
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Does Google have the right to slap your website?
As an Internet lawyer, I’m hearing the uproar out there because Google has changed its search engine algorithms to penalize websites that deliver “low-value” content.Some website owners claim that …
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Should you 4G your website?
As your Internet attorney can explain to you in detail, when you’re marketing products and services online, there’s a fine line between creating a unique niche for yourself that distinguishes you from …