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There are many business owners who break the law in the way they send email to sell their products and services to prospects.As a general rule, cold emails are illegal spam.Why?"Spam" is …
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Although you may not know it, the emails you send to customers and prospects could be fraudulent or deceptive.Of course, there are some violations you may already know about (e.g., using fake …
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If you have an email marketing list, you'll want to protect that asset by regularly making backup copies.Why is this important? Data loss and deplatforming. Data Loss Something can happen to …
Continue Reading about Email Marketing: How To Avoid Becoming A Mail Chump →
An online music service has been accused of spamming existing customers. And the upset customers are demanding subscription refunds because of it. Some are threatening to sue.Which raises the …
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On its surface, the proposed Google Customer Match appears to be a powerful marketing tool for you to use in your online business by taking advantage of existing email lists. How Google Customer …
Continue Reading about Google Customer Match: Can You Legally Upload Your Email Lists for AdWords? →
Twitter is at a microblogging crossroads. Each month, 60% of its users (Twitter Quitters) disappear. The churn rate is so high that Twitter has to take drastic measures to build its "community." And …
