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I want to share with you an example of the utter lack of Internet marketing ethics and integrity that I encountered in the past week. In a certain info product niche (that shall remain nameless for …
Continue Reading about Internet Guru Ghouls: Marketing Vultures Feeding Off Of The Dead →
With the new Federal Trade Commission (FTC) advertising guidelines going into effect on December 1st, you'll want to update your legal disclosures and disclaimers in your eBooks that have affiliate …
Continue Reading about eBook Affiliate Links: Will You Get Sued? →
Why are some online business owners sabotaging their livelihoods by playing Internet lawyer analyzing the FTC without the education or experience to do it right?Here's a sample of some of the …
The Federal Trade Commission's revised "Guides Concerning the Use of Endorsements and Testimonials in Advertising" is causing a stir in the Internet marketing community because most website owners and …
Continue Reading about FTC New Compensation Disclosure Requirements →
If there's compensation for reviews or testimonials (including money or free products), such payment must be disclosed under new Federal Trade Commission (FTC) guidelines. Equally …
Continue Reading about FTC New Rule: Bloggers Must Disclose Compensation →
Despite claims, opt-out cookies will not substantively protect you from behavioral targeted advertising because tracking your website viewing habits is simply to profitable for Internet advertisers. …
