Do You Need To Replace Your Customer Testimonials?

By | Internet Lawyer, Website Lawyer | No Comments

Just because you received a great customer testimonial doesn’t mean you should be using it forever to promote your business.

Sometimes a testimonial becomes stale because circumstances have changed.

For example, the claims the customer made in the testimonial are no longer true.

Or the product/service you sold the customer is no longer effective because of new technology or some other intervening factor.

Now if a testimonial becomes stale, it could become a fraudulent or deceptive marketing practice to continue using it.

So, what’s the solution?

Review your customer testimonials at least once a year to see if they’re still fresh or have gotten stale.

If there is something wrong, the first thing to decide is whether the testimonial can be salvaged by updating it.

Of course, if this is the case, contact the customer and ask them to modify the testimonial so that it’s accurate today.

Naturally, if you can’t salvage the testimonial, you’ll want to get rid of it. If feasible, request that the customer provide a new testimonial and explain why it’s necessary to replace the old one.

Customer testimonials is just one of many issues analyzed by Internet Business Lawyer Mike Young when he performs a website legal compliance review to help protect clients from civil lawsuits and government investigations.

Have You Had A Website Legal Review This Year?

By | Internet Lawyer, Website Lawyer | No Comments

website legal reviewBenjamin Franklin used to say that an ounce of prevention is worth a pound of cure. That’s true when it comes to protecting you and your business with a website legal review.

Because Internet laws are constantly changing, it’s a good idea to have your site reviewed at least annually for existing and potential legal problems if you want to protect yourself from expensive lawsuits and government investigations.

With a website legal review, you’ll be able to learn what parts of your site need to be eliminated, sections that should be changed to reduce risk, and portions that are okay as-is.

For example, did you know that certain search engine optimization (SEO) keywords tactics used on websites can create claims for intellectual property infringement and deceptive trade practices? There are also many Internet marketing tactics that were allowed five years ago but are illegal today.

Related Article – Privacy Policy 101: What Every Website Owner Should Know

How do you get a website legal review?

If you’re truly strapped for funds, reviewing the site yourself is far better than doing nothing. You can use a free Website Legal Protection Cheat Sheet prepared by Internet Lawyer Mike Young as a good starting point for conducting your analysis.

The best method is to have an experienced Internet business attorney analyze your site. For more information, be sure to check out our firm’s flat fee Website Legal Protection Package that includes a site review.

Related Article – 7 Keys To Picking the Right Internet Lawyer

Regardless of which method you use, you should put a tickler in your calendar to remind you to have a website legal review done at least once a year (e.g. every January).

Of course, if you’re adding significant content to your site or overhauling it, that’s a good time too for making sure you’re doing what’s right according to the law.

Who should perform your Professional Website Legal Diagnostic?

By | Internet Lawyer | No Comments

To make sure that your Professional Website Legal Diagnostic is done right, you will want to have the review done by an experienced lawyer who focuses on Internet business transactions.

There are fine general business lawyers out there who know very little about Internet law. If you hire one of them to perform your Professional Website Legal Diagnostic, chances are they will miss important legal dangers that should be fixed on your website. That’s like hiring your general family doctor to perform heart surgery. You might live through the operation but your odds of doing so are better when you hire an experienced heart surgeon instead.

Even if you find an experienced Internet lawyer, make sure the attorney is the right type to perform a Professional Website Legal Diagnostic.

Some Internet attorneys are trial lawyers who focus on suing and defending website owners in lawsuits. This is expensive damage control after the fact. In other words, once you’ve screwed something up, they’re either suing you on behalf of a client or representing you when you’ve been sued.

On the other hand, an experienced lawyer who focuses on Internet business transactions can do a better job performing your Professional Website Legal Diagnostic because the goal is to keep you out of legal trouble in the first place. The goal of this lawyer is to prevent lawsuits and government investigations. This means affordable prevention instead of expensive damage control.