When you sell goods or services online, it’s important to have a website refund policy. And it needs to be accurate to avoid claims you’re engaging in false or deceptive marketing practices.
Because you don’t want the government coming after you, lawsuits from unhappy customers, or negative Google/Yelp reviews of your business.
What if you have a “no refunds” policy? Assuming it’s legal (some states have a “buyer’s remorse” mandatory refund period for certain purchases), then that should be clearly disclosed too so that prospective customers don’t find out after buying that it’s too late to get their money back.
Now if you do have a website refund policy, make sure that there are no hidden “gotchas.”
For example, if you charge a restocking fee for returned merchandise, that should be disclosed.
And if the customer is responsible for return shipping costs, be sure to make that clear too.