Boston residents panicked after nine blinking electronic devices were discovered near bridges. It was a stupid marketing campaign for a television show on Cartoon …
Do-Not-Call Lists And The Danger Of Pre-Scrubbed Leads
Just because you've bought a list of "pre-scrubbed" leads, doesn't make it legal to call those leads. If the people you telephone are in the do-not-call registry, …
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Deceptive Marketing Enjoined By Judge
A software vendor offered "free" CDs to consumers for the cost of shipping and handling ($1.99 to 2.99). However, the fine print required the consumers to return …
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Opt Out of Pre-Approved Credit Offers
From annoying telemarketing calls to pre-approved credit card junk mail, reduce the unwanted info overload by calling 1-888-5-OPTOUT (567-8688).Hat tip to the …
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Some Lawyers Claim Internet Infringement Is A Lost Cause
Intellectual property lawyers attending the conference of the Association of National Advertiser's Law and Business Affairs complained about the futility of trying to stop …
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Marketing Versus Spamming MySpace
Although MySpace.com is officially a social networking site, as a practical matter it has been used since its inception for marketing. Music groups were the first …