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Books for Website Owners – June 13, 2015

Title: Pretotype It: Make sure you are building The Right It before you build It right

Author: Alberto Savoia

Reason to Read:

Whether you’re developing a new product or service to offer on your website, Savoia’s book shows you how to quickly test your idea to determine if there is a sufficient market without spending a lot of time and money.

Key Quote:

“Between abstract ideas and ‘proper prototypes’ there are pretotypes. Pretotypes make it possible to collect valuable usage and market data to make a go/no-go decision on a new idea at a fraction of the cost of prototypes: hours or days instead of weeks or months, and pennies instead of dollars.”

Mike Young, Esq.

Author Mike Young, Esq.

Mike Young has been practicing business and technology law since 1994 and is an angel investor in startups. He's been an entrepreneur since 1988. To get legal help from Attorney Young, click here now or call 214-546-4247 to schedule a phone consultation.

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