Author: Alberto Savoia
Reason to Read:
Whether you’re developing a new product or service to offer on your website, Savoia’s book shows you how to quickly test your idea to determine if there is a sufficient market without spending a lot of time and money.
“Between abstract ideas and ‘proper prototypes’ there are pretotypes. Pretotypes make it possible to collect valuable usage and market data to make a go/no-go decision on a new idea at a fraction of the cost of prototypes: hours or days instead of weeks or months, and pennies instead of dollars.”